Garfield Bigger and BetterBook - 1996
In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising.
Publisher: New York : Ballantine Books, c1996.
Characteristics: ca. 150 p. :,ill. ;,14 x 21 cm.